DEFICELER

Les esprits uniques cherchent à se déficeler.

DEFICELER 解绑 is an independent Chinese fashion brand founded in 2022.

The name DEFICELER comes from French, meaning “to untie a fine thread”—a poetic image that inspired the Chinese name "解绑" (to unbind). It also references the final step in the traditional tie-dyeing process widely used among ethnic minorities in Southwest China.

Rooted in the textile and embroidery traditions of this region, DEFICELER explores a unique grammar of perceiving the world—translating folk aesthetics into contemporary ready-to-wear, and inspiring new expressions of dressing freedom.

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